If It Were Easy, It Wouldn't Be A Challenge.

Photo by BKM_BR

Are you equipped for the Challenge, or is your tread wearing thin?

25 days ago, I threw down the gauntlet. 12 days ago, I asked for feedback. It's been suggested that The Champion of Choice Challenge is less than powerful, and that I should dump it altogether.

The beginning of the Champion of Choice concept itself was Spring of 2009 - I was looking for a 'tagline' of sorts to help people know who I am and what I talk about. I wanted to be that "Champion of Choice Guy", since the core of most of my talks is personal choice, power, and responsibility. Turning it into a challenge seemed a logical choice as well, if a bit risky. The original method was daily videos talking about what I wanted to achieve each day, and how well I did. The videos stopped the day I got feedback that my videos were getting repetitive.

I've had multiple reboots of the Challenge - I'm in the midst of 4.0 at the moment.

I've put in a lot of thought over the last 12 days about the future of this blog, and the Champion of Choice concept. From a marketing standpoint, I think I'm better off simply being me - Rich Hopkins. There are very few speakers that are known by monikers other than their names - Scott the Nametag Guy, comes to mind, as does Steve Siebold, the 'Mental Toughness Guy', but only Scott really markets himself that way. Zig is Zig, Jeanne Robertson is Jeanne Robertson, Les Brown is Les Brown. A gimmick simply isn't necessary. If anything, my Speak & Deliver brand, which goes with the coaching side of my business, has grown more quickly, and offers more recognition.

What is the goal of being a Champion of Choice, anyway? What is the goal of the Challenge?

Success. Personal success, be it spiritual, physical, financial, professional, relational, emotional, or any combination of the above. Self-Defined Success. Success that relies on our personal definition of it, instead what the world insists success should be for each of us.

Self-Defined Success is a result I've been pursuing my whole life. Working not to worry about other people's opinions of me, be it kids in school that made fun of me for the way I walked and ran, or pursuing the type of career and family I wanted whether my family or friends understood and supported it or not.

It isn't easy. Judgments come everyday, both external and internal. Either can freeze us in our tracks, and make us want to ease back into the easy fitting roles that will allow us to be accepted and approved of by others, instead of sticking to our guns and learning to approve of ourselves based on our own criteria.

It doesn't mean living in a complete vacuum. Feedback is important - and more important is how we handle the feedback. Instead of making my videos more interesting last year, I went to written posts. Instead of trusting my strategy, I took a job that wasn't right for me, despite some of the positives that came out of it. (Even wrong choices can have positive results if you make right choices within them).

My choices this fall continue to be questioned by the world, and I often find myself questioning them as well, out of fear. This is the same fear that keeps many of us in our boxes, afraid to do what we really want to with our lives, and settling for less success than we are capable of achieving.

If it were easy, it wouldn't be a Challenge. The Challenge continues. What will not continue is my branding effort to be 'The Champion of Choice'. I've always felt that particular moniker is a bit egotistical sounding, a bit cheesy. Maybe I could have made it a successful synonym for me, if I truly believed in it, but I simply don't. What I really believe in is the concept of being a Self-Defined Success, and that being a Champion of Choice will get us there.

Self-Defined Success will now be the prevalent theme, combined with Champion of Choice, but headlined by my own identity.

Why would I put this thought process here for all to see? Same reasons I always have - to be transparent and to potentially help you as you face difficult choices of your own. Besides, some of the fun of four-wheeling is looking at the dirt you've kicked up onto your truck. Self-Defined Success doesn't come always easily, and being a Champion of Choice is a daily challenge.

Watch for changes here - but more importantly, be willing to make changes in your own approaches, if you find yourself running into rough roads on your way to your goal. You don't have to give up - you may just need to upgrade your tires.